Indian Hotels Company Limited (IHCL), the leading hospitality provider in India under the Tata Group, proudly announced that its iconic Taj brand has been named the World’s Strongest Hotel Brand for the second consecutive year by Brand Finance. This recognition comes as part of the annual “Hotels 50 2024” report, which assesses the most valuable and robust hotel brands worldwide.
The Taj brand saw a substantial increase in its brand value, rising by 45% to reach $545 million. Additionally, it achieved an outstanding Brand Strength Index (BSI) score of 92.9 out of 100, earning the highest possible rating of AAA+ from Brand Finance.
The report identified Taj as the world’s second-fastest-growing hotel brand, with marked improvements across various metrics such as familiarity, consideration, recommendation, and reputation. This recognition highlights the brand’s global appeal and the growing appreciation for its unique blend of luxury and Indian hospitality.
Puneet Chhatwal, Managing Director & CEO of IHCL, expressed immense pride in this recognition, which comes as the Taj brand celebrates its 120th anniversary. “Being named the world’s strongest hotel brand, especially for the second time, is a testament to our brand’s enduring legacy and commitment to setting benchmarks in global hospitality. This recognition is also a celebration of the rich tapestry of Indian hospitality that Taj represents,” Chhatwal said.
He attributed this achievement to the deep connection that guests feel with the Taj brand and the unwavering dedication of IHCL’s staff. “The exceptional service provided by our team is a hallmark of the Taj experience, and this recognition underscores our commitment to excellence,” he added.
Chhatwal also emphasized Taj’s dedication to leading sustainable and inclusive growth within the hospitality industry. “We are committed to not only providing exceptional service but also ensuring that our growth benefits the broader community and environment. This is integral to our brand ethos and our vision for the future,” he stated.
The recognition of Taj as the World’s Strongest Hotel Brand for the second time underscores the brand’s global leadership and its unwavering commitment to excellence. As IHCL continues to set new benchmarks in the hospitality industry, the Taj brand remains a shining example of luxury, heritage, and sustainable growth.
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