According to a survey, the Tata Group has maintained its lead as the most valuable brand in the country, with its brand worth growing 12% to $24 billion.
______________________________________________________________________
According to brand valuation consultant Brand Finance research, the Tata Group has maintained its lead as the most valuable brand in the country, with its brand worth increasing 12% to $24 billion. According to the study, the Tata group’s strategic business and leadership objectives were reinforced through global brand-building operations. Its annual Brand Finance India 100 rating compiles a list of India’s top 100 most valuable and powerful brands.
Infosys is the second most valued Indian brand, with a 52 percent increase. According to the analysis, the Infosys brand grew significantly during the pandemic, with its brand value rising by 80 percent from pre-pandemic levels to its present level.
According to top brand valuation consultant Brand Finance, the Taj Hotel’s brand value has increased by 6% to $314 million, making it the strongest brand globally with a Brand Strength Index (BSI) score of 88.9 out of 100 and a matching AAA brand grade.
The epidemic and accompanying national lockdowns greatly impacted the hospitality industry, forcing firms to rethink their tactics to stay relevant to travelers’ needs.
Furthermore, while LIC’s ranking dropped this year to third, the company’s brand value increased by 28% to $11.1 billion. With a brand value of $8.6 billion, Reliance remained in fourth place, up 5%.
According to the survey, “The hospitality industry is on the mend, with five-star business hotels in major cities around the country seeing occupancy rates of 75 to 80 percent in the last month.”
In India, banking brands’ brand values climbed by 16%, IT services brands’ values increased by 15%, and telecom brands’ values increased by 7% in India, as the economy recovered from the effect of COVID-19.
The year 2022 will be a watershed moment for the Indian IT services sector, as the business will have exceeded $200 billion in total sales and employed $5 million people. TCS’s brand value increased by 12% to $16.7 billion. For example, Accenture, Wipro, HCL, and Tech Mahindra saw their brand worth rise by 39 percent, 48 percent, 10%, and 30%, respectively. Accenture, Wipro, HCL, and Tech Mahindra have respective brand values of $36.2 billion, $6.4 billion, $6.1 billion, and $3 billion.
The Indian telecom industry is gaining traction throughout the world. With 1.16 billion subscribers, India is the world’s second-largest telecom market. With a brand worth of $7.7 billion, Airtel is India’s most valuable telecommunications company, with a 28 percent increase in brand value. Jio is in second place, with a brand value of $5.1 billion, showing signs of growth, followed by VI, with a brand value of $767 million, which has remained resilient despite several commercial setbacks.
